First launched by Third String Entertainment in 2008 under the name South By So What?!, So What?! is known for being a tastemaker event introducing the festival world to artists like A Day To Remember, G-Eazy, Bring Me The Horizon, and many more before mainstream festivals. 2023 will be the 15th edition of So What?! Music Festival. The event is produced by Third String Entertainment and Disco Donnie Presents, and will feature dozens of mixed-genre artists across three stages daily. Their success comes from their commitment to staying ahead of the curve, booking today’s most exciting breakthrough artists across all genres before anyone else. So What?! attracts tens of thousands of music fans to Texas annually.